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In 2010, ETHNOS Online was established to keep pace with the exponential growth in the use of online methods witnessed in general population research over the past 5 years.

The ETHNOS Online panel is unique: it is the only consumer research panel
dedicated exclusively to people from minority ethnic backgrounds and it is the only
online panel to be truly representative of minority ethnic populations in the UK.
It reflects, in direct proportion, the demographic structure of all key minority ethnic
groups residing in the UK. It is invaluable as a means of deriving meaningful quantitative
data faster and more cost-effectively than any other research vehicle available in the
field of minority ethnic research. Response rates to ETHNOS Online surveys exceed
the national average for online survey completion.