OUR APPROACH TO RESEARCH

ETHNOS brings together professional recruiters, interviewers, moderators and analysts who themselves represent a range of minority ethnic communities and have many years of experience working on issues affecting people from minority ethnic backgrounds. Our expertise and experience help to:

• understand when, where, why and in what ways ethnicity is relevant
• define target audiences based on knowledge of how ethnicity interacts with gender, class, generation, religion, area and lifestyle
• establish trust, gain access to communities and secure participation in research
• engage research participants and generate high-quality, valid data
• ensure sound interpretations and provide realistic recommendations

We design each research strategy to suit the specific requirements of our clients. Our projects include small-scale, in-depth qualitative approaches as well as large quantitative analyses. We have extensive community networks which we can leverage for research purposes. We seek not only to describe but also to explain.

Our creative and pragmatic use of research methods draws on:

 

• individual interviews
• focus groups
• surveys
• consumer panels
• interactive product testing
• narratives and life histories

ETHNOS - The UK's leading specialist in ethnic minority research