Media consumption patterns of young British Muslims
InterMedia were interested in better understanding how young Muslims in the UK navigate the ever expanding media landscape. They commissioned ETHNOS to carry out qualitative research to explore the media consumption patterns of young British Muslims of Middle-Eastern, Somalian, Nigerian, Pakistani, Indian and Bangladeshi origins. The report identified the types of media used (internet, TV, radio, print); the sites, channels, stations and titles most widely accessed and the geographical location of the media (UK-based or abroad); the amount of time spent of consuming media information; the reasons for media consumption; and the extent to which different media are trusted to provide accurate information, especially in relation to current affairs. The report identified that "politicised" and "non-politicised" Muslim respondents (regardless of gender, age or national origins) differed significantly in relation to all the above issues.
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