ETHNOS - ethnic minorities research

WHY ETHNIC MINORITIES?

The profile of the minority ethnic population is changing fast. Yet few organisations either foster cultures that attract, retain and develop the most talented members of minority ethnic groups, or take full advantage of the potential market they constitute. Products and services targeted at the general population often fail to reach people from minority ethnic backgrounds, resulting in loss of profitable markets and in various forms of exclusion.

ETHNOS works with organisations to help them develop products, services and communications strategies to better reach minority ethnic communities. Through systematic research guided by in-depth knowledge of the minority ethnic populations, ETHNOS aims to:

increase opportunities for ethnic minority groups to fully participate in and contribute to economic, political and cultural life in Britain
support public organisations to provide and deliver services which meet the needs of ethnic minority communities
help companies achieve commercial success by enabling them to tap into the largely unexplored ethnic market, to create a fair and diverse working environment, and to gain recognition as good corporate citizens

ETHNOS - The UK's leading specialist in ethnic minority research