Home

  Consumer research

ETHNOS has unparalleled experience of working exclusively with the UK’s minority ethnic population. Our research brings you the deep insights and profiles that will help you:

• identify opportunities
• develop relevant products and services
• produce effective marketing strategies to attract, develop and retain significant
minority ethnic markets

Our quantitative research is used to measure, profile and segment the existing and/or potential minority ethnic market for products & services. ETHNOS has its own national field force of trained and accredited minority ethnic interviewers. We also have the UK’s only dedicated online panel of ethnicity.

Our qualitative and ethnographic research is used to provide a real depth of insight into consumer attitudes and behaviours amongst minority ethnic communities. Focus groups, in-depth interviews and in-home/in-store observations elicit a detailed understanding of the underlying factors which motivate the minority ethnic consumer towards particular goods, services or brands.