Promoting physical activity amongst older people from minority ethnic backgrounds
The British Heart Foundation wished to produce an “Active for Life” resource pack to promote physical activity amongst people aged 50 and above. ETHNOS was commissioned to conduct research that would provide guidance on the practical aspects of promoting physical activity amongst older people from minority ethnic backgrounds.
ETHNOS carried out in-depth interviews with people working with elderly members of the ethnic minority populations and with ethnic minority older people themselves. All interviews were conducted in the participants’ preferred language. We also carried out observations at day care facilities for elderly ethnic minority people.
Our research provided the British Heart Foundation with a good understanding of older ethnic minority people’s knowledge of the health benefits of physical activity, as well as the main barriers to participating in physical activity. We devised a number of strategies to promote culturally appropriate physical activities in different communities through a variety of approaches. Case studies of “good practice” were also provided.
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